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Myth Busted #6: Sustainability is a business advantage, not a setback

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Navigating the business benefits of net zero

In the sixth episode of GoodZero's MythBusters series, we tackle the false dichotomy that sustainability only benefits the environment and not businesses. Join Eva Båsk and Toby Green as they reveal the strategic business advantages of embracing a net zero strategy.




Meet the speakers:

Eva Båsk, Head of GoodZero, focuses on steering impactful sustainability transformations, connecting companies with high-quality projects that offset carbon and foster long-term stakeholder value. Her work ensures that businesses don't just contribute to the planet's well-being but also thrive in a future-oriented market.


Toby Green, Co-Founder of MyCarbon, leverages his extensive expertise in carbon management to empower businesses to align their sustainability goals with their operational success. His insight is invaluable for companies seeking a competitive edge in a market that increasingly values eco-conscious practices.

The myth and its debunking

This episode dispels the notion that what is good for the planet must be at the expense of business success. Eva and Toby discuss how sustainable practices can lead to cost savings, operational efficiencies, and a stronger brand reputation, attracting customers and top-tier talent.

Key takeaways:

Regulatory forethought: Proactive sustainability can set you ahead of future regulations, turning a potential hurdle into a competitive advantage.


The financial upside: Sustainability is an investment with tangible returns in cost savings and operational efficiency.


Smart supplier choices: Aligning with suppliers investing in sustainability, such as DHL, can enhance business prospects and brand value.


Workforce attraction: Demonstrating a commitment to sustainability can attract the environmentally conscious Gen Z workforce.


Comprehensive business benefits: A net zero strategy isn't just good for the planet; it's integral for your business's long-term success and resilience.

Eva and Toby show us that sustainability and business success are not mutually exclusive. By adopting a net zero strategy, businesses can benefit from happier employees, cost-saving opportunities, and strong positioning in an evolving market. Embrace the journey towards sustainability with GoodZero and MyCarbon, and let it be the catalyst for your business's success.


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